The clean girl aesthetic is marked by elegance and beauty that appears minimalist and effortless, even if it isn’t. For example, you can be a vintage baddie, a luxury baddie, or even a drug store baddie, which is someone who achieves high fashion looks with cheaper, or drug store, products. ![]() Within the baddie aesthetic, there are also subgenres. This includes wearing high-end fashions and practicing the latest hair and makeup trends. Inspired by the Kardashian-Jenner family and popularized by beauty influencers, this aesthetic is all about looking stylish by modern beauty standards. The b addie aesthetic was born in the photo grids of Instagram. As Glamour magazine noted in 2022, “Coastal grandmother heralds a new kind of hot girl summer -with fresh produce, strong cocktails, and light linens.” 3. Sometimes shortened to coastal grandma, this aesthetic includes nautical patterns, sun hats, pottery, scented candles, and light, flowy clothing. Their understated, breezy aesthetic screams “ready to relax with a book and a cocktail at my beach house.” The term coastal grandmother was coined by TikTok user Lex Nicola in January 2022. If you want examples of coastal grandmothers, think Diane Keaton, Ina Garten, or Oprah Winfrey. Throw on some heart-shaped glasses, hair clips, and a tiny purse, and you’re all set. And, since it’s inspired by Barbie, we can’t forget the accessories. Barbiecore fashion takes inspiration from the ’90s and early ’00s, including things like miniskirts, velvet tracksuits, bright makeup, and knee-high boots. The aesthetic has existed on TikTok for at least the past five years but has surged in popularity thanks to Greta Gerwig’s 2023 Barbie movie. Inspired by nostalgia and Mattel’s Barbie dolls, Barbiecore is an aesthetic defined by all things stylish, pink, and pretty. ![]() From coastal grandma to plazacore, here are 16 trending fashion aesthetics that should be on your radar. Each one has its own unique characteristics, a busy hashtag on TikTok, and thousands of devotees across Pinterest and other social media. The 2023 Barbie movie is one major pop culture example of a viral aesthetic (Barbiecore), but there are dozens of others to explore. Microtrends, or short-lived viral trends, reign supreme, and many of them naturally divide into certain categories of popular fashion, accessories, and decor known as aesthetics. With the rise of TikTok and Gen Z internet culture has also come a shift in the way people express themselves and their interests. ![]() Aesthetics are having a moment like never before.
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